TECHNOLOGY START trendsetter IN THE BUSINESS OF FASHION

Technology has always been part of fashion. Not only as inspiration, also as part of the most spectacular tissues. The first to implement global treated tissues was technologically Paco Rabanne, who experimented with all kinds of materials transformed into high technology Couture. In Spain we have also seen great designers have used the latest technology to form a new kind of fashion in which experimentation is part of creation.
Siona García, the great Canarian haute couture designer, rose to fame thanks to its raffia Dresses(white formal dress), made from the same Panama with the very famous hats are made. The revolution in their garments helped him to be released first and then become a constant innovative materials, textures and designs that earned him the "Golden Thimble" in its latest edition.
Needless to say that sports clothes could not survive without high technology. Research institutes new materials companies such as Adidas, Nike, Under Armour or Uniqlo are an experience for all those who think that a sneaker is little more than a product - more or less attractive, for sport.
Uniqlo, for example, jumps to fame for its famous feathered with ultra -down technology that does not weigh a gram, not wrinkle, they fit in anywhere and withstand temperatures up to 20 degrees below zero. Fun, easy to combine - the color range is as wide as nature- and affordable price have won from his native Japan the world. Uniqlo seems that soon will arrive in Spain, although it is not yet clear whether in Madrid or Barcelona and the end date.
Luxury brands also have spent years using new technologies to adapt their products. Moncler down jackets, for example are known worldwide thanks to his technique not only design, but treatment of tissues to withstand cold, heat, rain ... A few weeks ago Moncler also announced that, thanks to technology, including an electronic chip "generally used for payment systems used to confirm the authenticity of a product" and that, through specific applications that customers can download to your phone can tell if the product is genuine or not. And try to prevent piracy. According to the Office against European piracy the equivalent of 9.7% of sales of luxury goods brands were forgeries in 2015, representing a cost to the industry of 28,700 million dollars.(sexy formal dresses)

The "smart clothes", launched last year by Polo Ralph Lauren is one of the business units that are more investing and developing. In the case of RL for his collection of sportswear, which is where first adapt new technologies. Improve health, control body perspiration, heart rate and lung capacity are some of the innovations that their devices are capable of measuring in clothes and gadgets move.