Walt Disney: more and more "engaged" with fashion. Incoming Puglisi and Zanotti

At The Walt Disney Company is no longer enough to present all collaborations in the world of fashion and design (coming one with Giuseppe Zanotti) with a big annual showcase, but decided to put in place a series of digital initiatives to create the most advanced consumer awareness of what there is in Disney fashion brand.
"The launch of a Instagram account in Europe - tells fashionmagazine.it Francesca Romana Gianesin, vice president, consumer products, and head of fashion & lifestyle, Disney EMEA during the last Lifestyle Event in London - which collects the testimonies of all cooperations with fashion designers and houses is just the first of a series of initiatives we are working on and which will cover the whole world of digital media, including e-commerce. "(http://www.dressesmallau.co)
Over the years, Disney has played a role in the fashion industry by influencers, affecting the work of several designers, including collaborations with Dolce & Gabbana, Givenchy, Marc Jacobs, Jimmy Choo, Comme des Garçons, Valentino, Kenzo.
But the highlight of exhibition pieces made at Somerset House in London are those related to the most recent collaborations with Disney fashion, including shoes and bags designed by Roland Mouret for Robert Clergerie, inspired by Alice Through the Looking Glass , in theaters May 27.
The exhibition also includes the clothes of the resort collection Fausto Puglisi with Captain America and suede Giuseppe Zanotti sneakers, which will be in stores starting June.
But now the time has come to tell directly to the final consumer, in particular to adult, this side of the trendy character of the Disney characters. "We have commissioned research at the European level - continues Gianesin - which shows a great emotional connection by the more adult target towards such initiatives, which we call" other destination store "because they are never part of the offer of our points sale".
"Unfortunately - says the manager of The Walt Disney Company - many of those interviewed complain about not being able to easily access this kind of product, so we decided to give them a hand. And we are carrying out a project that could bring together all our collaborations with the world of fashion and lifestyle, to bring them within reach of the consumer. Also because these initiatives will become more numerous in the future. "
Underlying the finding of designers and fashion houses is the heritage of the characters and universal stories that the Disney brand embodies. As it demonstrated by the panel entitled "The Power of Storytelling", true high point of the showcase, which was held in London in recent days.(http://www.dressesmallau.co/formal-dresses-sydney-c325/)

the protagonists talk led by Imran Amed, founder of The Business of Fashion, Sandra Choi, creative director of Jimmy Choo, Geoffroy de La Bourdonnaye, president of Chloé, Susanna Lau, founder of Style Bubble and Sebastian Manes, Selfridges buying & merchandising director.